Ever wondered how to keep your Facebook community engaged while driving traffic to your website and successfully selling your products and services? You are not alone. Every business is posing these essential questions. And the answer is efficient content. Content is king in the digital space and also on social media. Here is some actionable advice on how to create effective content for your Facebook audience, as presented by the HubSpot`s experts:

1. Start blogging

Blogging is very important for your audience. Think what interests and entertains them? If you were them, would you spend a few minutes on the blog post your brand shared? Entertaining or educational content attracts regular visitors to your website. And what better place to share it than Facebook? Last but not least, Google endorses fresh posts and displays them higher in the search results.

2. Give examples

Examples are practical and can attract the attention of your audience. You can publish a case study on how to use a product or service, a testimonial by a happy customer or advice on how to become a better marketer, actor, teacher and what not. The important thing is to be specific and help solve a problem so that the people keep reading your post.

3. Use Visuals

You may have noticed that Facebook is all about the images. Visual content is more liked and shared throughout social media in general. So, create images, buy images, share graphics and other types of images with the necessary attribution. Then, measure your reach and rejoice at the results.

4. Post Videos

From images to videos, Facebook has always been a visual place. Don`t underestimate the power of video content. When producing videos, keep in mind that many people mute them. Create captions and convey your messages in the first few seconds as attention spans are rarely large enough.

5. Share Quotes and Facts

If you are desperately looking for attention on Facebook, one of the easiest ways to receive it is through quotes and interesting statistics. Focus on your industry and find what`s news, interesting and exciting. Who are the influencers and what are they saying? Quote them and prompt people to like, share and comment on your posts.

Let`s sum it up! Use Facebook wisely to promote relevant, fun and educational content that can get you more likes, comments, and shares. Invest the effort and enjoy the unexpected rewards it could bring to your business.