Every salesperson sends hundreds of emails a day. But this also means that our potential customers get hundreds of emails every day. And the truth is that most of them never get opened.
Naturally, when we waste our time to reach out to people, we expect a response. The question is how to make prospects read and respond to our emails? Below we provide some advice that will hopefully save your emails from ending up in the bin.
Start with a hooking email opening/subject line
Standard opening lines are boring. And nobody has time for boring emails, right? Then, it might be worthwhile to spice things up by starting with an intriguing opening line, as HubSpot`s experts advise.
For example, you might start by asking about their priorities and difficulties like in the question:“Is content marketing a priority for your right now?”. You can as well present an interesting fact like, for instance: “Did you know that global content marketing revenues grew 14% in 2016 to $28.1 billion?”
Also, consider referring to a recent career move they made, the conference you both visited or their company’s recent acquisition. Use email lines like “Congratulations on the big career move”, or “I noticed your company recently signed a collaborative deal with ..”. It shows you have done the necessary research while allowing you to connect the happening to your product or service.
Bottom line: Make it about them, not you. They will be much more interested to hear what you have to say next.
Offer to solve their problems
Forget vague and impersonal emails. You have to personalize your emails and make them useful for your prospects. Remember it is all about them and their business` needs? Instead of talking about your achievements, try to connect them to their needs.
For instance, start by praising their latest achievements and ask if they face any challenges like..(here you give some solid examples based on your research). Then, you can mention that you have worked with other leaders in the field and you helped them resolve similar issues. End with a call to action. If they are interested to learn more, they might be willing to meet you for a chat.
Overall, prospective customers tend to read and respond to emails that are specifically tailored to their needs. This means you have to research what their struggles are. Last but not least, spend some time to tweak your templates and make them catchy and personal.
Would you delete an email that is fun, informative and useful for your business? I would not.