Sit back for a minute and think of the most successful digital marketers you know. You may be wondering: “how can I become as successful as them?”
Successful people seem to have one thing in common: they read a lot. Constant learning seems to be the key to success in the ever-changing digital world.
So, how to choose the best digital marketing books to help you become even more successful in what you do? Here is a list of the top 5 books every good marketer needs to read:
1. Digital Marketing for Dummies
Looking for a no-nonsense guide that can set you up for success? Digital Marketing for Dummies may be just what you need.
Written by Ryan Deiss and Russ Henneberry, the book offers up-to-date tips and techniques for utilizing technology to get your products or services to the masses. For example, the authors promise to teach you how to increase audience engagement, acquire new customers, and expand the reach of your brand.
Overall, what you get is a dive into the latest SEO and SEM practices, as well as effective ways to use content marketing and influencer marketing.
2. All Marketers are Liars
All Marketers are Liars is another must-read that will help your brand benefit from the power of storytelling. Business writer Seth Godin raises three questions that appear to be essential to every marketer:
1) “What is your story?”
2) “Will the people who need to hear this story believe it?”
3) “Is it true?|”
According to Godin, these questions could guide marketers into telling a great story. It is scientifically proven that people respond to stories. Stories are useful because they create an emotional bond between brands and their customers. Bottom line? Next time you want to sell something, tell a good story. And Seth Godin`s storytelling guide may help you do it right.
3. Inbound Marketing: Attract, Engage, and Delight Customers Online
The newly updated edition of Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online contains the latest information about customer behavior and preferred digital experiences.
In this must-read, HubSpot`s Brian Halligan and Dharmesh Shah provide an extensive and practically oriented introduction to the world of inbound marketing. In particular, readers will receive invaluable tips on how to build a reputation, attract, engage, and delight customers online.
4. Hit Makers: The Science of Popularity in an Age of Distraction
Want to learn why certain ideas “go viral”? Why some businesses, movies or songs manage to influence the crowd, whereas others simply disappear into obscurity? In his bestselling book, Atlantic senior editor Derek Thompson explores the hidden psychology of why we like what we like.
Every business, every artist and every person who seeks to promote themselves crave to know one thing: “what makes some works successful, while others disappear?”. Hit Makers researches the last century of pop culture blockbusters to provide some answers.
5. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth Hacker Marketing is a hit classic arguing that good marketing starts with the product.
Bestselling author and acclaimed marketing guru Ryan Holiday explains that products and businesses should be modified repeatedly until they manage to generate explosive reactions.
For instance, the new generation of successful brands like Facebook, Dropbox, Airbnb, and Twitter haven`t spent any money on traditional marketing. By contrast, they rely on a new and more effective strategy called “growth hacking”. Holiday`s book acts as roadbmap teaching readers how to utilize growth marketing, and thus build awareness for the products or services they sell.
With this selection, we hope to cover some of the most valuable marketing reads that have been published recently. Feel like there is something missing? Share your favorite marketing books in the comments below. And happy reading! 🙂