Every marketer knows that the field is fast-paced and ever-evolving. But how to keep up with all these industry changes? You need to be constantly learning. Looking for a list of good marketing resources to make you better at what you do? We have got you covered. Here are 3 books to help you become a better marketer:
1. Purple Cow, New Edition: Transform Your Business by Being Remarkable
Perhaps, it comes as no surprise that Seth Godin`s bestselling book is ranking first on our list. Every successful businessperson needs to follow Godin`s actionable advises like “safe is risky”; “very good is bad”; and “you are either remarkable or invisible”.
The traditional Ps that marketers had used for decades are not working anymore, according to Godin. So, pricing, promotion, publicity, packaging, and others need to be left behind in exchange for the largest P of all: the Purple Cow.
But what does it actually mean? It means that a product or service needs to be extraordinary to be worth marketing. Brown cows are boring because consumers know them too well. And they don`t really need them. However, every consumer would notice a purple cow, right? Why not give customers a purple cow that is remarkable and offering something unexpected and original?
2. Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
It is not a secret that every successful business needs quality content. But in today`s world, everybody is a writer producing tons of content. The world is dominated by short and sloppy writing and click-bait headlines. So, why you need to care about carefully crafted content that resonates with your audience? Because words matter. Words are the ones that can make you look professional, trustworthy, attractive or suspicious and tremendously boring. In Everybody Writes, marketing expert Ann Handley gives guidance into the process and strategy of content creation across different channels like blogs, social media, and websites. It seems like great content is what can make your business visible in the overcrowded world of digital media.
3. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Struggling with your inbound marketing strategy? This book written by Brian Halligan and Dharmesh Shah will help you overcome the challenges through useful tips, tools, and resources. Gain insights into how to turn strangers into website visitors. Learn how best to convert these visitors into leads and how to reach the point of nurturing leads into becoming delighted customers. With the revised edition of the book, you will no longer have problems in using inbound marketing. Give it a try, results might be waiting just one step ahead.
Reading books can`t guarantee that you will become a better professional. But learning from the best is usually the shortest path to improving your skills and gaining new knowledge and experience. Don`t lose valuable time for making mistakes others have already made. Grab your Kindle or a good old paper book and start reading.